[1]
Bhandari, S. 2026. From Followers to Consumers: Parasocial Identification with International Football Athletes and Its Influence on Brand Credibility, Purchase Intention, and Brand Loyalty. International Journal of Social Science Research and Review. 9, 9 (Sep. 2026), 52-62. DOI:https://doi.org/10.47814/ijssrr.v9i9.3494.