The Phenomenon of Impulsive Buying at TikTok Shop

Authors

  • Ferby Mutia Edwy Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
  • Inanda Shinta Anugrahani Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
  • Ali Faiq Pradana Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
  • Ivan Febia Ananda Putra Faculty of Economics and Business, Universitas Negeri Malang, Indonesia

DOI:

https://doi.org/10.47814/ijssrr.v6i1.920

Keywords:

Impulsive Buying; Tiktok Shop

Abstract

This study aims to determine the phenomenon of impulse buying on TikTok Shop users. This study uses a qualitative method. Data collection is done by interview. The results showed that the majority of respondents had and often made impulse purchases on the TikTok Shop application. This is influenced by the lifestyle and the character of the respondents who are easily influenced by promotional programs, reviews from influencers, advertisements or live broadcasts that pass on their homepage. Most respondents feel regret after making an impulse purchase.

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Published

2023-01-06

Issue

Vol. 6 No. 1 (2023): IJSSRR VOL 6 NO 1 2023 JANUARY

Section

Main Articles

License

Authors retain copyright of their published work and grant the International Journal of Social Science Research and Review (IJSSRR) the right of first publication.

Articles published in IJSSRR are distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits use, distribution, and reproduction in any medium, provided that the original work is properly cited.

Authors are permitted to share, archive, and distribute the published version of their work, provided that proper acknowledgement of the original publication in IJSSRR is given.

How to Cite

The Phenomenon of Impulsive Buying at TikTok Shop. (2023). International Journal of Social Science Research and Review, 6(1), 328-334. https://doi.org/10.47814/ijssrr.v6i1.920