Internal Factors Affecting Financial Literacy in Digital Wallet Service Users
DOI:
https://doi.org/10.47814/ijssrr.v6i12.1823Keywords:
Financial Knowledge; Financial Behavior; Financial Attitude; Financial LiteracyAbstract
This research aims to discover the factors that can influence financial knowledge, financial behavior, and attitude toward the financial literacy of OVO users in Jakarta. This study used 235 OVO user respondents who live in Semarang and collected data using a questionnaire. The design of this study uses a quantitative method with a descriptive approach and the sampling technique for this research is a non-probability sampling technique. Data analysis in this study used a structural equation model (SEM) with SmartPLS Version 3.3.2 software as a data analysis tool. The results of this study provide an overview of the positive influence of each of these variables, namely financial knowledge, financial behavior, and financial attitude on the financial literacy of OVO users.
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