MSME Internationalization? A Phenomenological Perspective from Coffee SME Actors

Abstract

This study aims to capture the concept of internationalization from the perspective of UKM actors, and the meaning of internationalization for coffee SME actors. This study uses a transcendental phenomenological method intensively to reveal the meaning of internationalization from the perspective of SMEs. The results of the study found that the meaning of internationalization of SMEs is not only limited to showing off, internationalization also means financial readiness. Therefore, there are many things that SMEs need to consider and prepare before entering the international market. Research on disclosing the meaning of internationalization from the perspective of SMEs has not been widely carried out, hat the results of this study are expected to provide practical implications for related parties to develop strategies in education about internationalization for SMEs.